Inspiring and Growing Tourism Leadership

Collective leadership in tourism is vital. The Institute for Tourism Leadership Australia (ITLA) helps people in the tourism industry grow as professionals and leaders. We want business and tourism organisations to flourish.

Success in the tourism sector relies heavily on collaboration, partnerships, ‘hunting as a pack’ and strong leadership. Tourism is unique in this regard. At the Institute for Tourism Leadership Australia, we provide a range of region specific, tailored leadership and coaching solutions focused on growing and inspiring tourism leaders in both the public and private sectors, focusing on both a business and regional level.

Case Study: Resilient Leadership Program and Research

Various tourism destinations in Queensland were affected by natural disasters or adverse events in 2018 and 2019 which led to much welcomed Queensland and Federal government funding for the North Queensland floods and Central Queensland bushfires.

In conjunction with Tourism Whitsundays and Mackay Tourism we researched, designed and developed a joint Resilient Leadership program delivered in 2020.

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Successful tourism relies on the ability of key players to identify potential tourism resources and attractions within communities whilst facilitating responsible tourism and community development.

Leigh Bennett
-Director, ITLA


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I took part in the Mackay Tourism Futures Leadership program and found The Institute for Tourism Leadership Australia’s leadership modules highly applicable to my workplace and those challenges we face. The ITLA team’s relaxed style and non-judgemental approach meant the participants quickly overcame any anxiety, were respected, embraced and connected with throughout. For me the highlights were the opportunity to broaden my self-awareness and develop my teamwork skills even further. I found the 1:1 coaching very valuable as it helped to reinforce the lessons from the classroom and allowed the opportunity to discuss these in more detail.
Scott Jones, Marketing Officer, Mackay Regional Council

Our Strategic Partnerships