Inspiring and Growing Tourism Leadership

Collective leadership in tourism is vital. The Institute for Tourism Leadership Australia (ITLA) helps people in the tourism industry grow as professionals and leaders. We want business and tourism organisations to flourish.

Success in the tourism sector relies heavily on collaboration, partnerships, ‘hunting as a pack’ and strong leadership. Tourism is unique in this regard. At the Institute for Tourism Leadership Australia, we provide a range of region specific, tailored leadership and coaching solutions focused on growing and inspiring tourism leaders in both the public and private sectors, focusing on both a business and regional level.

Case Study: Resilient Leadership Program and Research

Various tourism destinations in Queensland were affected by natural disasters or adverse events in 2018 and 2019 which led to much welcomed Queensland and Federal government funding for the North Queensland floods and Central Queensland bushfires.

In conjunction with Tourism Whitsundays and Mackay Tourism we researched, designed and developed a joint Resilient Leadership program delivered in 2020.

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Successful tourism relies on the ability of key players to identify potential tourism resources and attractions within communities whilst facilitating responsible tourism and community development.

Leigh Bennett
-Director, ITLA


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Participating in the Tourism Leader’s Program was perfectly timed in my role leading a team of staff and volunteers. The course has given me insights and practical tools to make better strategic decisions for the business and more productive interactions with all levels of my team. I have been able to peel back my ‘professional’ layers in a confidential, comfortable space to allow me to evaluate my emotional intelligence and understand how to become the best leader I can be. By identifying and understanding my own behaviour and that of others in the team, it helped me improve how I perceive myself and how I am perceived by my team. Sharing experiences with other tourism leaders and their dealings has given me trusted methods in how I can adapt and implement those actions within my team.
Emily Cleaver, VIC Coordinator, Bundaberg Tourism

Our Strategic Partnerships