Tourism Noosa Leadership Program
Noosa is a tourism powerhouse. The destination has enjoyed unprecedented growth in visitor numbers in recent times, and the shift for Tourism Noosa, the region’s peak tourism organisation, is towards sustainability and industry cohesiveness rather than mass growth in visitation.
In late 2019 ITLA partnered with Tourism Noosa to develop a Noosa-specific program based on collective leadership and further developing cohesiveness within the industry, as well delving into more specific tourism skill sets including experience development, and packaging and bundling. These skills are vital for success in a very competitive tourism market.
Firstly, ITLA assisted Tourism Noosa to successfully secure funding to enable the program through the Federal Government’s Building Better Regions Fund. This tailored program, designed specifically to meet the needs of the region and the program’s participants, included:
The program took place across a 4 month period [with a tourism case study again being a key focus of the leadership elements of the program] with the roadshow experience enabling operators to capture key learnings and processes from like minded businesses, to improve their own tourism product and experience offerings.
There will be a number of outcomes from this program for Noosa including the following: